SPV carried out cladding works at The Odeon Cinema, Dudley as part of the Odeon Cinemas re-branding project. The Cinema was previously a UCI Cinema and SPV were asked to bring the Cinema in line with Odeon Cinema’s corporate image. The existing structure was removed, a new flat roof was installed and a new aeroplane wing flashing was designed by SPV then erected to the entrance area of the Cinema. This provided a more appealing and eye catching entrance to the Cinema, altered the entire look of the building and visually brought the Cinema in line with the Odeon brand.